Today, Xbox and
Rockstar Energy Drink unveiled five exclusive collector’s edition cans featuring
original Master Chief designs brought to life by five unique artists. The cans
feature fan-favorite Rockstar Energy Drink flavors: Original, Sugar Free, Fruit
Punch, Silver Ice, and, for a limited time in the U.S., Blackberry Goji.
Starting October 1 and through the lead up to Halo Infinite launch on December
8, each of these limited-edition artist-series cans will offer fans in the
United States and Canada a chance to unlock exclusive in-game content and win
daily prizes ranging from copies of Halo Infinite to an Xbox Series X bundle. In
the US there will also be a very special Master Chief-inspired Grand Prize,
which will be awarded once the sweepstakes conclude at the end of December.
MEET THE ARTISTS BEHIND THE CANS
Xbox is proud to partner with Rockstar Energy Drink and five acclaimed artists
to celebrate the heroism of Master Chief. Tasked with bringing their
interpretation of the Spartan’s bravery and strength to life, the artists
developed their own artistic flair with unique color schemes that incorporated
the primary colorway of each Rockstar Energy product and leveraged the can’s
aluminum abstract to enhance their original designs. The team behind the new
cans includes:
Matt Taylor (Original): Based in Brighton in the United Kingdom, Matt Taylor
specializes in illustration and comics. Throughout his successful ten-year
illustration career, Taylor has turned to Americana and classic comic books
from the 1950s and 1960s for inspiration.
Oliver Barrett (Sugar Free): Oliver is an artist and designer from Cleveland,
Ohio, now residing in Austin, Texas. He spent nearly a decade at branding and
marketing agencies as a designer before forging his own path as an artist,
serving clients like 20th Century Fox, A24, Amazon, DC Comics, Disney, Variety
and Vice.
Dan Mumford (Fruit Punch): Dan Mumford is a freelance illustrator working in
central London, UK, where he runs Studio Dan Mumford Limited. Over the past 13
years, Mumford has worked within the pop culture and music scene, creating
everything from album covers, branding and screen-prints to new
interpretations of classic film posters and albums.
Yuko Shimizu (Silver Ice): Yuko Shimizu is a Japanese illustrator based in New
York City whose work combines Japanese heritage with contemporary reference
points. Works by Shimizu address a range of serious issues but can also be
light and whimsical.
Hydro74 (Blackberry Goji): Joshua M. Smith, also known as Hydro74, works in
Orlando, Florida as a designer and artist. Through his 20 years of published
work, he has been known for pushing the boundaries of contemporary art. He's
passionate about breaking new ground and expanding his artistic influences
with the peers and brands in which he collaborates.
EXCLUSIVE IN-GAME CONTENT AND PRIZES
From October 1 until December 31, Halo Infinite Multiplayer players can score
with the digital codes located under the tab of every Halo Infinite series can
by unlocking Challenge Swaps and 2XP that will level up Spartans’ gameplay at
launch. Fans may unlock a custom in-game emblem inspired by a Banished version
of a fan-favorite power weapon, as well as the exclusive “Nocturne Star”
collection of vehicle and weapon coatings for the Warthog vehicle, Razorback
vehicle and the MA40 weapon. These coatings were created in partnership with
Rockstar Energy Drink and are infused with hints of gold and black camo.
With each can purchase, fans will earn entries for the opportunity to snag
copies of Halo Infinite and an Xbox Series X prize bundle. The prize bundle
will feature an Xbox Series X console, digital copy of Halo Infinite, a Razer
Raptor 27” monitor, and Razer Kaira Pro Halo Infinite headset. In the US, Xbox
and Rockstar Energy Drink will also offer one lucky winner the chance to take
home the ultimate Grand Prize: a bespoke Jeep Gladiator created by Rockstar
Energy Drink and Halo. Inspired by the power of Master Chief, the custom
vehicle will feature Master Chief-colored protective coating, massive 42”
extreme traction tires, stylized body armor, performance upgrades and
pro-level suspension ready for any level of terrain from rock crawling to
cruising the pavement.
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